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Insights
Exploring trends re-imagining CX


How on-demand customer service is revolutionising peak period scaling
In an era of high customer expectations, the ability to scale on-demand customer service during peak periods is not just a competitive...
3 min read


Building Customer Loyalty Through the Right CX Tools: What Every Brand Should Know
With so many choices at their fingertips, customers can easily switch to a competitor. So, how do you ensure they stick around? The...
8 min read


2025 CX Insights: Trends, Strategies, and What’s Next for Your Business?
As we enter 2025, Customer Experience (CX) remains a key driver of business success, directly impacting growth, loyalty, and...
4 min read


Exclusive Insights: Two Social Platforms That Had a Moment in 2024 and what to Watch in 2025
With a top-performing IPO and massive user surge, Reddit and BlueSky were two of the most talked about social platforms of 2024 and are...
7 min read


Conversational Intelligence for Location-Based Campaigns: Use Cases and Benefits
Find out how to start using conversational intelligence to create personalized, effective location-based campaigns that drive results....
6 min read


5 Steps to Automating the Customer Claims Experience
Create Better Customer Claims Experiences Claims handlers face the challenging task of delivering excellent customer experiences to...
10 min read


Zoom Contact Center: A future-ready contact center solution for companies big and small
Whether your call center is a team of 5 or 10,000+, there are two simple common goals: happy customers and happy agents. But achieving...
5 min read


Top Factors of Customer Experience: Traditional Banks vs Neobanks
The global open banking growth rate is expected to reach $19.14 billion in 2022 and is projected to grow to $48.13 billion in 2026 at a...
9 min read


Sportswear Industry: How Brands Can Leverage Customer Insights for Growth
The global sportswear market was valued at USD 182.01 billion in 2022 and is expected to grow significantly, reaching $193.89 billion in...
8 min read


Want AI in Your Contact Center? First You Need the Cloud.
Gartner says generative artificial intelligence (AI) is one of the top three technologies that will transform customer service and...
2 min read


Milestone Moment: Meiro secures strategic $3M pre-series A funding to drive global growth
Meiro has successfully secured US$3 million in an over-subscribed pre-Series A round, led by Southeast Asian VC firm Wavemaker Partners,...
3 min read


Delivering Personalized Experiences in 2024: 4 Key Ingredients You Need
Delivering personalized experiences in 2024 requires the right technology and data along with human oversight and transparency. Looking...
5 min read


How to Master the Art of Customer Engagement
Mastering the art of customer engagement requires focusing on building strong, long-lasting customer relationships. Businesses that have...
7 min read


Guide to Unlocking Growth with Omnichannel Marketing
As technology continues to blur the line between online and offline interactions, omnichannel marketing aims to enhance consumer...
8 min read


What Even is Artificial Intelligence? Simplifying AI for Customer and Employee Experience Pros
Artificial intelligence is all the rage, but what might it mean for the experience industry? The first step is understanding what AI is —...
7 min read


2024 Customer Experience Management Systems Trends: What’s In and What’s Out
Does your CX platform have what it takes to drive results for your brand? Our experts weigh in on what’s in and what’s out for customer...
4 min read


Key Stages in Cloud Contact Center Migration
Cloud contact center migration can be a complex and challenging journey. Businesses that choose to follow this path can gain many...
4 min read


Taking Flight with Chatbots
Find out how Lucy Edmunds' experience with an airline's chatbot left a lot to be desired, and how testing could have prevented this. I...
5 min read


Testing for Superior CX with Cyara
Customer experience (CX) is a crucial, yet often overlooked, aspect of any testing journey. According to a survey conducted by Qualtrics...
6 min read


Creating a customer experience maturity model: measuring CX progress
Leaders of the most successful businesses know that providing the best customer experience (CX) in their markets leads to greater...
6 min read
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